Privacy Policy
Last updated: 26.05.2026
Valid for the website: https://bulgariadirect.com/
1. Introduction
Welcome to Bulgariadirect. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
2. Data Controller
For the purposes of the General Data Protection Regulation (GDPR) and related data protection laws, the data controllers responsible for your personal information are:
БЪЛГАРИЯДИРЕКТ ЕООД (BULGARIADIRECT EOOD) Poltava Street 1A Veliko Tarnovo, Bulgaria (UIC: BG200938648)
If you have any questions about this Privacy Policy, please contact us at: ask@bulgariadirect.com
3. How We Collect and Use Your Data
We collect personal data directly from you when you use our website, contact us, or enter into a contract with us.
a) Service Fulfillment & Contracts When you purchase a property, reserve a service, or instruct us to form a company, we collect your name, email address, phone number, billing address, and payment details to fulfill our contractual obligations.
b) Anti-Money Laundering (AML) & KYC Compliance As an obliged entity under the Bulgarian Measures Against Money Laundering Act (MAMLA), we are legally required to process highly sensitive data prior to concluding property or company formation contracts. This includes:
- Valid passport or National ID copies.
- Declarations regarding your source of funds.
- Declarations of your status as a Politically Exposed Person (PEP).
4. Third-Party Tools for User Experience
To continuously improve our website, optimize our design, and provide you with the best possible user experience, we use the following third-party services:
Google Fonts
For the uniform and visually appealing presentation of our website, we use Google Web Fonts, provided by Google Ireland Limited. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. To do this, your browser must establish a connection to Google's servers. As a result, Google learns that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers.
Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited, to analyze website traffic and user behavior. Google Analytics uses "cookies" (text files placed on your computer) to help the website analyze how users use the site. The information generated about your use of this website is usually transferred to a Google server and stored there. We use this data exclusively to understand how visitors engage with our site and to improve the overall user experience. We have activated IP anonymization on this website, meaning your IP address is truncated beforehand, ensuring anonymous data collection.
Hotjar
We use Hotjar, a technology service provided by Hotjar Ltd, to better understand our users' needs and to optimize our website's user experience (e.g., how much time users spend on which pages, which links they choose to click, what users do and don't like). Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type, browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
5. Cookies
Our website uses cookies. Cookies are small text files stored on your device that help us provide and improve our services. You can configure your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website. Upon your first visit to our site, you will be prompted to consent to our use of non-essential cookies (such as those used for Google Analytics and Hotjar) via a cookie banner.
6. Data Retention
We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy.
- Contractual data: Retained for the duration of the contract and subsequent statutory retention periods (e.g., tax and accounting laws).
- AML/KYC data: Retained for a minimum of 5 years as strictly required by anti-money laundering legislation, after which it will be securely deleted unless ongoing investigations require further retention.
- Analytics data: Retained for the standard periods defined by Google and Hotjar (usually 12 to 26 months), or until you withdraw your consent or clear your cookies.
7. Your Data Protection Rights
Under the GDPR, you have the following rights regarding your personal data:
- Right to Access: You have the right to request copies of your personal data.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
- Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your personal data, under certain conditions. (Note: This right is heavily restricted regarding AML/KYC data due to overriding legal obligations).
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data for direct marketing or analytics purposes.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
8. Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.